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Memoirs of an Entrepreneur

 Hello and welcome again to my series on Memoirs of an Entreprenuer. I will be as transparent and candid as I can as we take this jouney forward and share with you the highs and low and give you a realistic picture of this entrepreneurship world.

The first step is to grow your awareness in the community. So that means looking at the most effective means of how and where your target market is and what is their interest. From there it will give you a good road map of how to draw up your awareness plan. Today we have social media which drives alot of information into the hands of customers. So good to understand its landscape in PNG. Just a few stats to share with you all there are 10.2m internet users in PNG with a breakdown per site facebook 90.96%, Pinterest 3.27%,YouTube 3.12%, Twitter 1.01%, Instagram 1%, LinkedIn 0.37%. Majority of the users are located in Pom and Lae and its gets less as you move away from these two big cities.

It is important that you have a physical location, a postal address and phone number and email your customers can reach out to. Make sure your phone number is on whats app business and that is the most cheapest way for your customers to reach out to you and open a yahoo or gmail email. All these are free you wont spend any money. Once you have that then it's time to spead the word to grow awareness of your business.

Good old flyers and leaflets are still some of the best means of spreading awareness of your business and word of mouth. So think through how you want to grow your awareness where you are located in PNG, and how does word get spread around in your town. If you live in Pom and Lae I would highly recommend a social media account and facebook is a must, other sites it is up to you and print flyers, and mini posters and drop it off give it to everyone you possibly can. You can go along to markets and also pass flyers and leaflets to as many people as you can or put it on car windsheilds in parking lots. So at times the traditional ways of spreading information still remains the most effective and with no or minimal cost.

Make appointments, go to offices, knock on doors of business houses and speak to anyone and everyone who are your potential customers.

I started mine off with 500 leaflets and a company business card, printed at Theodist and am giving out to as many people as I met and am forever on the look out to see who I can give it to. Making appointments. knocking on doors and see and talk to as many people as I can and am still giving the flyers. On top of all that I take time to pray alot seeking Godly wisdom guidance and direction on what to do on a daily basis. 

PROVERBS 16:3

“Commit to the Lord whatever you do, and he will establish your plans.” Proverbs 16:3, NIV

Trust God no matter how tought it is, when you give him room to direct your life you will come out successful in all you do.

Reach out to me if you need futhur information on what I have shared.

Next article I will share how to create social media sites and also your won website.

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